Skip to main content

Real or Temporary Loyalty?

This semester, I got a subject called buyer behavior (marketing subject). This subject is so interesting, it teaches how to know people's process in purchasing a product or service. In this subject, there is a chapter that explains about brand loyalty.

What my lecturer always emphasizes about this phrase is the difference between brand loyalty and repeating purchase. Some buyers are loyal to one brand and continually to buy that brand because of his thinking and feeling that fit to the brand. Okay, they are really loyal. But, some buyers just look like loyal. They repeat the purchase, because they just buy the brand. They try the brand, and think there's no problem with that brand so they buy again, but they don't have commitment to the brand. Maybe if there's new better brand launched, they will leave the brand they use now.

They repeat the purchase, because they just buy the brand. They try the brand, and think there's no problem with that brand so they buy again, but they don't have commitment to the brand.


Isn't it so inspiring? I really got a life lesson from this concept. It's a brand loyalty, so is people loyalty!

Some people look so loyal as if they wouldn't leave you.. In fact, some of them are finally not with you in the end. Didn't you meet that kind of people? Maybe you had people who were always with you no matter what, you spent time together with them everyday, and now you don't even know where and how they are.

Yes, that's the difference! Some people are loyal because the situation makes it. It's like you put ten random people in the locked house for several weeks, of course they will interact each other. And they will be like a family, because the situation makes it. You'll see they will be together everyday no matter what, because the situation makes it.

Some people are loyal because the situation makes it. It's like you put ten random people in the locked house for several weeks, of course they will interact each other.

Okay, let's change the case. Now, after several weeks, you open the locked door, and you let them free. What will you see? Some of them will leave the house, some others will stay. Now you see, the real loyalty is only found in some of them, not all.

And that's what happen to this life. Do you think all people that are with you everyday will always be with you? Let me tell you, not all of them. Some of them are really loyal because of the commitment in their relationships with you, but the rest just do because of the situation and mutual needs. You need them, they need you, so why not together?

But remember one thing, not all of them will be with you until the end. Believe me.

So, are the rest of them fake? Are they just pretending to look so loyal to you? Maybe no! It's just natural, it just happens. It's like you meet sun in the summer and snow in the winter. Nothing is wrong with that, right? The sun is real, the snow is also real.

So, should you not interact with them since they are just "temporary"? No! If you do so, you won't have people to live with, and you'll never have the loyal ones. Because the real loyalty is also based on this thing. And when winter comes, will you commit not to play with the snow because you know snow will end and spring will replace it? Of course not, you'll enjoy the snow so long the winter is still there!

When winter comes, will you commit not to play with the snow because you know snow will end and spring will replace it? Of course not, you'll enjoy the snow so long the winter is still there!

This is the life. Some people are loyal, some people are just connected to each other, and some others are fake. That's good to you! That's good to make you understand the meaning of a relationship, to make you interact with people, to make you learn.

Popular posts from this blog

Change the Perspective

One of people who inspire me the most is Nick Vujicic . I believe many of you know about this man. If you don't, well, he's a man with no arms and no legs. Although he has this disability, he still lives his life to the fullest. He swims. He surfs. He married. He does whatever he wants. Even he inspires many people around the world with great stories about his amazing life. Isn't he really a huge inspiration? I'm sure you know what I'm gonna write here. Many things we can learn from him, like being thankful, enjoying life, creating your happiness, or living the life you want no matter what the circumstance is. But I want to talk about his great life from a little bit different thing. He inspired me in one thing when I read his book. If there's one thing I can learn from him, it's that you can't always change your problems, but you can always change the way you see it . You can't always change your problems, but you can always chang

Remy and His Passion

This is the second post of Disney Lessons on my blog, and this time I'm gonna talk about that little mouse from Ratatouille . Yup, Remy ! For you who don't watch this movie, Ratatouille is a Disney movie about a little mouse, Remy, who's expert in cooking, and he secretly helps a chef named Linguini who can't cook at all. For some people who watch it, maybe this movie is funny because it's about a mouse that helps a chef to cook just by hiding in the chef's hat and controlling what he does with his hair. But this movie becomes very inspirational when you see it from this mouse's perspective. His name is Remy. His passion is in cooking. The most inspiring thing about Remy is, nobody supports him to cook. Everybody disagrees with him, even his father really hates him for doing that. But, it's about passion. His heart is in cooking. But then, back to the fact again: he's a mouse! How to be a chef when you're a mouse? By the way, I like how

Look to God, not Yourself

Few days ago, suddenly I was moved to post this topic on this blog, and a perfect title came to me. Look to God, not yourself. This title really represents what I want to share with you right now. Some friends of mine, who are also following my Twitter, told me that I tweet a lot about God. Yeah, maybe it's true. I told them my reason, " Because God has the biggest role in my life. I can talk about my life, my problems, myself, but all of them are nothing if there's no God behind it. There are many things in my life that I really can't do alone. Even when I've done my best, I still can't. I need God. Only God can help me and make it work. " God is the key of everything in my life. Without God, I'm just an imperfect and weak man. Life is too challenging, I can't even handle it with my own strength and ability. I am not able. That's why I really need to look to God. The only reason I stand still now is because I look to God. There are