My Reflection

This semester, I got a subject called buyer behavior (marketing subject). This subject is so interesting, it teaches how to know people's process in purchasing a product or service. In this subject, there is a chapter that explains about brand loyalty . What my lecturer always emphasizes about this phrase is the difference between brand loyalty and repeating purchase . Some buyers are loyal to one brand and continually to buy that brand because of his thinking and feeling that fit to the brand. Okay, they are really loyal. But, some buyers just look like loyal. They repeat the purchase, because they just buy the brand. They try the brand, and think there's no problem with that brand so they buy again, but they don't have commitment to the brand. Maybe if there's new better brand launched, they will leave the brand they use now. They repeat the purchase, because they just buy the brand. They try the brand, and think there's no problem with that brand so the